Updated: Jan 14
Welcome to our 'Founder Friday' series. Each week we will be introducing you to a founder in The Engine Room. Featuring this week is Stacy Munro who is the founder of Myrror. Imogen sat down (virtually) with Stacy to ask her all about Myrror and how Stacy came to set up her own business.
So Stacy can you tell us a bit about yourself?
Hi, I'm Stacy I have worked in Financial Services for the last 10 years, working my way up to Senior Management level. I have two young children and I juggle my time between being a mum, contracting in Financial Services and driving my own business. All while trying to maintain some level of control at home, which is in rural Perthshire. Homelife revolves around the kids and football- with regular disappointment being delivered by Aberdeen and Inter Milan clubs. My husband and I try and get over to Milan every year to see a game and spend some time in the city as it is one of our favourite places.
You really are doing the ultimate balancing act Stacy! Can you tell us what your start-up Myrror all about?
Myrror is an app that allows consumers to privately and securely photograph and track their treatments. These treatments can be anything from non-surgical to surgical, cosmetic dentistry, hair, tattoos and gender realignment. While you follow your treatments, you can add comments, notes and time stamping.
You can use a unique split-screen to see how your treatment is progressing, seeing everything in a consolidated timeline. You can then share selected things with your service provider for full collaboration, even during lockdown. You have the option to personalise with your very own 'look locker' too for your sources of inspiration. Myrror is all about empowerment and taking control of your own look. There is no active app like this, but there are plenty that allows you to use AI to change and project how you look. However, there are none that look at the facts. You being you.
It sounds fantastic and fascinating business idea. So what lead you to set up your own business?
It's something that I have always wanted to do to give myself a better work/life balance now that I have a young family, and to be honest I just didn't want the long daily commutes anymore. However, COVID-19 resulted in me being out of work with two pre-schoolers and no idea of how I was going to work while accommodating any form of blended school learning, or another lockdown while I had a young family. That cemented the decision for me - got myself funded and I knew that this was what I needed to both give myself the life I wanted, but do something that I genuinely wanted to do.
I don't blame you wanting to give up the commuting lifestyle. It sounds like the opportunity of starting your own business has met you at the perfect time. So having now set up your own business. What advice would you give to someone thinking about starting their own business?
Firstly I would say, do your research so that you know you have a product that people need - do extensive consumer analysis. If that shows you have a good idea - then go for it. Make it a priority and set yourself goals (Engine Room will help with that!). Don't be discouraged early on - if you have done your research, then keep referring to that evidence to influence your next step.
That's excellent advice! With that in mind how has The Engine Room helped you?
I'd say confidence and connections - so great to have conversations with people that are either at a similar stage to you, or have been through it so can share the experience. There are very practical discussions which can be actioned straight off the back of a session, plus lots of free resources to be shared amongst you to help you get the best value at these stages. I definitely think connections are so important when setting up your own business! It can be really lonely if not.
I definitely think connections are so important when setting up your own business! It can be really lonely if not. Unfortunately we are coming to the end of our Q&A, but I have one last question for you. What is your 'fun fact'?
Well, back in the day (good old 90's and early 00's) I rode horses competitively, bringing home a gold medal when representing Great Britain in Canada.
Wow, that's quite an achievement! How amazing! Well thank you Stacy it has been a pleasure to chat to you. Enterprise Orchard wishes you every success with the future of Myrror.
Thank you very much.