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  • Writer's pictureEnterprise Orchard

Social Media Tools Every Start-Up Needs

Updated: Aug 18, 2021

We are continuing our series on tools for your start-up (you can read our other posts here) today, focusing on Social Media tools.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people worldwide using social media every month, a social media presence is crucial to the success of your marketing strategy.

As a start-up, it can be time-consuming to maintain an active social media presence, and you may sometimes forget to post something on one of your social channels. However, automated software has made this task much easier over the last few years. You can schedule posts for your social channels with Jarvee and Postify, automate actions such as ‘likes’ and ‘follows’ with IFTTT and Crowdfire and create reports with software like Buffer and Agorapulse.

When measuring performance, you can use the Insights function featured on channels such as Facebook and Instagram that show reach and engagement. For a more in-depth look into your post analytics, you can use other software like Grytics. In contrast, software like Buzzsumo lets you analyse competitor performance and explore different topics. To boost your post reach and increase engagement, use tools like GetAds for relevant ads and Stargazer and IQ Hashtags to show the best hashtags and help you find influencers to promote your start-up.

If part of your marketing strategy is to generate more traffic from your socials to your website, then Betashare and Sniply are great tools for driving that traffic. As leads browse your website, you can also use tools like Embedsocial to display social media posts, galleries or reviews on your website, building trust and boosting sales.

For more tips and advice around tools for your start-up, join our community and claim your FREE LinkedIn advertising credits:

To apply for a start-up loan with Virgin StartUp and access to one to one support with your Business Plan and Cash Flow Forecast, please click here.


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