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  • Writer's pictureEnterprise Orchard

What Makes a Successful Startup?

The current business environment has made it easy for anybody to start a business. But this doesn't make it easier to build a successful startup. Up to 90% of businesses don't make it to their 5th birthday!

Is there any set recipe that makes a startup successful? If not, then, at that point, what are the variables that count? Again, the response lies in a fascinating mixture.


The idea is only 1%. The other 99% of building a successful startup lies in execution. Therefore, any strategy is only as important as its execution. Top-performing companies' business models clearly express their vision and indicate the value their company will provide to clients while being profitable. The implementation includes a business model for a successful startup that focuses on creating a method for the organisation to consistently deliver value promises and pave the route for its expansion.

A business model should always be in total alignment with current market trends and play a significant part in establishing growth that is consistent with the company's mission.

An entrepreneur can map out the company's future course of action and the resources needed to fulfil the goals with a comprehensive business plan for a successful startup.

A Strong Team

Bringing together the right group of people is pivotal to any successful startup. The founder(s) and leadership team must build a culture that breeds success. The core team's quality, i.e., skills, attitude, competence, knowledge and attitude, directly impacts how quickly a successful startup reaches its growth milestones.

Even if you have extraordinary entrepreneurship characteristics, achieving tremendous success alone is challenging, so forming a proper core team is critical to any successful startup. Whether this is outsourcing team members to delegate specific jobs or having your small group can help with the growth and success of your first company. In addition, a good team adds synergy to the collective effort of the people and keeps motivation high at all levels of the business.

Plan of action

A solid plan of action is essential to acquire the consideration of financial backers and get all people aligned with the vision. As mentioned above, a necessary aspect of having a successful startup needs a thorough business plan, and now it is a matter of putting that into action. However, if not correctly executed, even a well-researched plan can severely compromise the company's success.

Execution is the ultimate test of a successful startup, and it shows all of the hard work that has gone into the initial idea from the ground up. Constant hard work, staying current on market trends, progressive product testing, consumer feedback, and strong financial support are required to execute the plan correctly. Having your own business does not mean more time off; successful startups need consistent hard work from yourself and help from your team.

Use of limited funds

Alongside the beginning phases of starting up, cash flow management is essential in building a successful startup. One of the most challenging aspects of running a successful startup is keeping the cash flowing. Not having enough capital will cause a startup to fall flat under its debt.

You have limited funds and so many places where this can be invested. So successful startups have to deploy these funds where they will have the most significant impact. Also, consider the opportunity cost. What opportunities are you forgoing?

Every stage of a successful startup is linked, from the initial idea to putting it into action. It's vital to realise that a startup isn't built only on a brilliant concept. To successfully nurture hard work and develop it requires the constant support of a skilled team and a true leader.

We pave the way for founders to sail through the startup swamp and grow flourishing businesses.

Using our accelerator, the Engine Room, founders accumulate expert guidance and personalised strategies to form enduring habits and mindsets that unlock early, sustainable business growth.


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